Franklin & Sons launches menu design tool

Tonic water and mixer brand Franklin & Sons has created an online system designed to aid on-trade venues in creating and printing bespoke gin and tonic menus.

Franklin & Sons’ online menu platform allows bars and restaurants to design custom G&T menus

The free online menu system features more than 500 gins and allows venues to print drinks lists that include their gin selection, suggested mixer pairing and garnish. Venues can then chose an illustration or text to accompany each drink.

Rosie Crossman, brand manager at Franklin & Sons, said: “We developed this new online menu system to support customers in creating and showcasing the perfect G&T serves. The system is incredibly easy to navigate, menus can be designed in a matter of minutes, printed and arrive with customers within five days.

“The G&T combinations that customers can choose from are endless, for example those who want to list a particular Mediterranean-style gin, would then perfectly pair it with Franklin & Sons Rosemary Tonic Water with Black Olive.

“Franklin and Sons continue to lead the way and invest in systems that aid and support our trade partners using our knowledge and expertise to help them craft and create exceptional experiences for consumers.”

According to CGA data cited by Franklin & Sons, pubs, bars and restaurants now stock an average of 8.2 gin brands, while 8.9 million British consumers now drink gin out-of-home.

Any venue stocking Franklin & Sons can create its own branded menus by clicking on the ‘Menu Portal’ tab on the Franklin & Sons website.

Earlier this year, Franklin & Sons unveiled a new Mallorcan-inspired tonic water said to give drinkers a “taste of the Mediterranean summer”.