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Conor McGregor’s Proper No. Twelve whiskey heads to Canada

Professional fighter Conor McGregor has launched his Proper No. Twelve Irish whiskey brand in Canada.

Conor McGregor has launched Proper No. Twelve in Canada following demand from “thousands of Canadians”

McGregor first launched Proper No. Twelve Irish whiskey in Ireland and the US in September last year.

Launched under McGregor’s Eire Born Spirits company, Proper No. Twelve is now available in five countries “based on record-breaking demand”, including Ireland, the US, UK, Australia and Canada.

The whiskey can now be purchased in Ontario, British Columbia, Alberta, Saskatchewan, New Brunswick and Yukon Territory, and will be available in remaining provinces and territories soon.

“I am proud to bring Proper No. Twelve to Canada where many of my fans and friends live,” said McGregor, founder and chairman of Eire Born Spirits.

“Many thousands of Canadians have asked for Proper, and we have now delivered our delicious blend of golden grain and single malt. This is pure liquid gold aged four years in Bourbon barrels.”

Eire Born Spirits has pledged to donate US$5 for every case sold to local first responders and emergency service personnel, up to US$1 million annually. Donations will go directly to specific countries where sales take place.

“First responders and emergency personnel are the proper heroes all over the world,” said McGregor. “They are the first ones in and the last ones out and we want to thank them for their commitment, loyalty and selflessness.”

Proper No. Twelve is sold through global distribution partner Proximo Spirits.

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