Close Menu

Booze-free Ginish and Rumish launch in UK

Danish producer Ish Drinks has launched its non-alcoholic ‘gin’ and ‘rum’ in the UK through distributor Hops, Grapes and Spirits (HG&S).

Ginish and Rumish are now available to buy from health food chain Holland & Barrett

Ish Drinks uses ‘natural’ ingredients to provide alcohol-free alternatives for gin and rum, called Ginish and Rumish. The range is now available to buy from European health food retailer Holland & Barrett.

The range was created by Danish entrepreneur Morten Sørensen, who created Ish to deliver an “alcohol-free option for those who can’t or don’t always have the desire to drink alcohol, but crave the same familiar flavours”.

David Smith, founder of HG&S, said: “We are delighted to work with Holland & Barrett and to continue to offer retailers and consumers in the UK a broader choice of innovative drinks from around the world. I’m proud of our brand management, which is going from strength to strength.”

Fiona Davies, food buyer at Holland & Barrett, said: “Ish alcohol-free ‘spirits’ are an important part of our new product range. It’s been exciting to work with a relatively new and ambitious company like HG&S Ltd to open up access to innovative brands.”

It looks like you're in Asia, would you like to be redirected to the Drinks Business Asia edition?

Yes, take me to the Asia edition No