Absolut celebrates Singapore with travel retail-exclusiveBy Nicola Carruthers
Vodka brand Absolut has unveiled a new limited edition bottle designed by Brazilian artist Daniel Barbosa, which will be exclusively available at Singapore’s Changi Airport.
The bottle, called Absolut Singapore, has been created in partnership with travel retailer DFS.
The launch is part of Absolut’s travel retail campaign, in which the brand has collaborated with international illustrators and designers to create a collection of limited edition bottle designs to celebrate cities around the world.
Barbosa was among six artists to be chosen from more than 700 submissions across the world. His design incorporates iconic symbols and myths from Singapore’s heritage.
“I am thrilled to have the opportunity to collaborate with Absolut and to be following in the footsteps of other great artists who have done the same is an honour,” said Barbosa.
“With Absolut’s modern and progressive nature in mind, I have created a design which is a contemporary take on Singapore’s unique heritage.
“The orchid is inspired by a native species only found in Singapore as well as the National Orchid Garden, home to thousands of other species, while the lotus flower – the inspiration for the fantastic architecture of the Art Science Museum – is also woven into the design.
“The final element of my illustration is the legendary mythical Merlion which symbolises Singapore’s humble beginnings and its original name, the Lion City.”
The Absolut Singapore bottle was launched a month ahead of Singapore’s National Day celebrations (9 August). It is available to buy now from Changi Airport.
Katie Gee, global marketing manager, Pernod Ricard Global Travel Retail, said: “We are so excited to see Daniel’s incredible illustration brought to life with this limited edition wrap of our Absolut Original bottle available in Singapore.
“Here at Absolut we are proud to support so many creative minds in our mission to create a more open world where people can express themselves freely, and our collaboration with Daniel and other like-minded artists around the world is a true reflection of this goal.”
In April last year, Absolut launched its first travel retail-exclusive edition in three years: Absolut World, which features the work of Swedish artist Kari Moden.