Top 10 spirits marketing moves in May 2019

4th June, 2019 by Owen Bellwood

Rooster Rojo

Rooster Rojo Tequila has secured its first appearance on the silver screen with a placement in action film Avengement.

The film tells the story of a criminal, played by English actor and martial arts expert Scott Adkins, who escapes prison in search of revenge.

Rooster Rojo is the drink of choice for the villains who lock horns with Adkins’s character.

Jesse Johnson, the film’s director, said: “To ensure the realistic storyline, we needed an edgy and cool drink that hasn’t been exploited anywhere yet. Rooster Rojo was the right option.”

Avengement premiered in the US through Samuel Goldwyn Films on 24 May and will be released in the UK on 17 June, followed by Blu­-ray and DVD release on 1 July.

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