Top 10 spirits marketing moves in May 2019

4th June, 2019 by Owen Bellwood

Malibu

Pernod Ricard has launched its 2019 Malibu Games campaign, focusing on the “daytime drinking occasion” and “richer experiences”.

The Malibu Games campaign was launched as part of the brand’s #BecauseSummer platform and features “bold retakes” on summer games, including water fights and dance-­offs.

This year, the campaign features 32 ‘influencers’ from nine countries, including comedian and model Hannah Stocking and Dominican singer Natti Natasha.

Malibu Games aims to focus on the change in consumer behaviour towards richer experiences.

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