Top 10 spirits marketing moves in May 2019

4th June, 2019 by Owen Bellwood

Ron Relicario

Spain-based drinks producer Beveland Distillers has created a promotional film for its Ron Relicario rum brand.

Taste the Legend tells the story of Ron Relicario, which was inspired by the discovery of two bottles of long-­forgotten rum.

The film, which debuted on the brand’s YouTube channel, pays homage to the creation of Ron Relicario Superior and Supremo rums.

Taste the Legend explores the discovery of the bottles, the brand’s desire to replicate their flavour and aroma, and the satisfaction of sharing the finished product.

Ron Relicario Superior rum is a blend of five- and 10­-year-­old Dominican rums, while the brand’s Supremo bottling combines rums distilled from molasses and aged for 10­-15 years in ex­-Bourbon barrels.

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