Close Menu
Top 10

The top 150

Top 150 spirits brands by volume

RANK BRAND OWNER CATEGORY 2014 2015 2016 2017 2018 %+/-
1 Jinro Hite-Jinro Local – Soju 70.9 73.8 74.0 76.8 78.0 1.6%
2 Officer’s Choice Whisky Allied Blenders & Distillers Whisky – Indian 28.4 32.9 32.9 32.0 34.0 6.3%
3 McDowell’s Whisky United Spirits Whisky – Indian 13.4 25.7 26.6 26.4 29.0 10.0%
4 Smirnoff Diageo Vodka 25.6 25.8 25.7 26.0 26.0 0.0%
5 Emperador Alliance Global Group Brandy 33.0 30.5 28.0 27.1 25.3 -6.6%
6 Imperial Blue Pernod Ricard Whisky – Indian 14.1 17.5 18.0 19.0 22.7 19.3%
7 Royal Stag Pernod Ricard Whisky – Indian 16.1 17.3 18.0 18.7 21.6 15.5%
8 Tanduay Tanduay Distillers Rum 17.0 16.5 16.6 19.5 20.1 3.1%
9 Johnnie Walker Diageo Whisky – Scotch 17.9 17.6 17.4 18.3 18.9 3.5%
10 Bacardí Bacardi Rum 18.2 17.4 17.2 16.8 17.1 2.0%
11 Cachaça 51 Companhia Müller de Bebidas Local – Cachaça 18.0 16.8 16.7 14.7 13.3 -9.3%
12 Jack Daniel’s Brown-Forman Whiskey – American 11.7 12.2 12.5 12.9 13.3 2.7%
13 Captain Morgan Diageo Rum 10.4 10.3 10.7 11.7 11.7 0.2%
14 Original Choice John Distilleries Whisky – Indian 10.6 10.7 10.1 10.3 11.5 12.0%
15 Absolut Pernod Ricard Vodka 11.1 11.0 11.0 11.3 11.3 -0.8%
16 McDowell’s No.1 Rum United Spirits Rum 8.9 17.2 15.7 12.3 11.2 -8.7%
17 Pitú Pitú Local – Cachaça 10.6 10.6 10.9 10.7 10.7 0.2%
18 Velho Barreiro Tatuzinho Local – Cachaça 9.8 9.9 9.9 10.0 9.8 -2.0%
19 Jim Beam Beam Suntory Whiskey – American 7.4 7.4 8.0 8.9 9.7 9.8%
20 Hayward’s Fine United Spirits Whisky – Indian 4.8 7.1 7.9 8.5 9.4 10.2%
21 Khortytsa Global Spirits Vodka 7.0 7.3 7.5 8.1 8.9 9.9%
22 Martini Bacardi Speciality – Vermouth 9.9 9.4 8.9 8.7 8.6 -1.4%
23 Żubrówka Roust Vodka 5.2 6.2 7.1 7.9 8.6 8.9%
24 8PM Radico Khaitan Whisky – Indian 4.3 4.1 5.7 7.0 8.2 16.5%
25 Hennessy LVMH Cognac 5.9 6.3 7.0 7.6 7.8 2.6%
26 Jameson Pernod Ricard Whiskey – Irish 4.9 5.3 6.2 6.9 7.5 9.3%
27 Jägermeister Mast-Jägermeister Speciality – Bitters 6.8 6.9 7.1 7.2 7.5 4.2%
28 Hlibny Dar Bayadera Group Vodka 6.6 6.3 6.9 7.1 7.5 4.9%
29 Ballantine’s Pernod Ricard Whisky – Scotch 6.1 6.2 6.7 6.9 7.4 7.6%
30 Blenders Pride Pernod Ricard Whisky – Indian 4.8 5.6 6.2 6.4 7.3 15.1%
31 Crown Royal Diageo Whisky – Canadian 5.3 6.2 6.8 7.0 7.3 3.4%
32 Iichiko Sanwa Shurui Local – Shōchū 8.0 7.8 7.8 7.5 7.2 -4.8%
33 Baileys Diageo Liqueurs 6.2 6.3 6.5 6.9 7.1 2.6%
34 New Mix Brown-Forman Speciality – RTD 5.3 5.7 6.1 6.4 6.9 7.5%
35 Jose Cuervo Becle Tequila N/A N/A N/A 6.7 6.7 -0.3%
36 Gordon’s Diageo Gin 4.3 4.3 4.5 5.1 6.5 26.7%
37 Old Tavern United Spirits Whisky – Indian 5.5 11.0 9.9 7.1 6.2 -13.1%
38 Bagpiper United Spirits Whisky – Indian 3.7 7.3 7.2 5.8 5.6 -4.0%
39 Royal Challenge United Spirits Whisky – Indian 1.4 3.6 4.7 4.5 5.6 22.7%
40 Jack Daniel’s & Cola Brown-Forman Speciality – RTD 4.7 4.6 4.9 5.0 5.2 4.6%
41 Bangalore Malt Whisky John Distilleries Whisky – Indian 0.8 1.1 2.1 3.6 5.2 44.3%
42 Suntory Kakubin (including Highball) Suntory Spirits Whisky – Japanese 3.8 4.4 4.4 4.7 5.0 7.1%
43 Aperol Gruppo Campari Speciality – Bitters 2.7 3.0 3.4 4.0 4.9 22.5%
44 Fernet-Branca Fratelli Branca Speciality – Bitters 5.2 5.3 5.1 5.3 4.8 -9.1%
45 Ypióca Diageo Local – Cachaça 5.2 4.9 4.8 5.1 4.7 -7.9%
46 Ricard Pernod Ricard Speciality – Anis 4.8 4.8 4.6 4.6 4.7 2.0%
47 Nemiroff Nemiroff Vodka 4.2 4.2 3.3 4.4 4.7 5.4%
48 Havana Club Pernod Ricard Rum 4.0 4.0 4.2 4.5 4.6 3.8%
49 Grant’s William Grant & Sons Whisky – Scotch 4.4 4.4 4.5 4.5 4.6 0.8%
50 Chivas Regal Pernod Ricard Whisky – Scotch 4.6 4.4 4.3 4.2 4.5 5.4%

Top 150 spirits brands by volume

RANK BRAND OWNER CATEGORY 2014 2015 2016 2017 2018 %+/-
51 Svedka Constellation Brands Vodka 4.2 4.1 4.3 4.5 4.4 -1.1%
52 Pyat Ozer Alcohol Siberia Group Vodka 5.5 4.2 4.2 4.3 4.3 0.2%
53 Bombay Sapphire Bacardi Gin 3.0 3.3 3.8 4.0 4.3 8.3%
54 Director’s Special Whisky United Spirits Whisky – Indian 2.9 5.0 5.0 4.1 4.2 1.2%
55 Tanqueray Diageo Gin 2.5 2.7 3.1 3.5 4.0 16.1%
56 Magic Moments Radico Khaitan Vodka 3.2 3.5 3.6 3.7 4.0 7.6%
57 Soplica Roust Vodka 2.0 2.5 3.1 3.5 3.9 11.4%
58 Stolichnaya SPI Group Vodka 3.4 3.4 3.5 3.6 3.7 2.8%
59 Skyy Gruppo Campari Vodka 3.9 4.0 3.9 3.8 3.7 -4.5%
60 Malibu Pernod Ricard Liqueurs 3.4 3.4 3.6 3.7 3.7 -1.1%
61 Grey Goose Bacardi Vodka 4.0 4.0 4.0 3.5 3.6 4.3%
62 Morosha Global Spirits Vodka 3.3 3.4 3.5 3.8 3.6 -5.5%
63 Russian Standard Roust Vodka 3.1 3.2 3.3 3.4 3.5 2.9%
64 Kanoka Asahi Breweries Local – Shōchū 3.4 3.4 3.4 3.3 3.4 3.0%
65 Campari Gruppo Campari Speciality – Bitters 3.1 3.2 3.3 3.4 3.3 -3.5%
66 William Lawson’s Bacardi Whisky – Scotch 3.1 3.1 3.0 3.1 3.3 4.8%
67 Black Nikka Clear Asahi Breweries Whisky – Japanese 2.0 2.4 2.7 3.0 3.2 6.7%
68 J&B Diageo Whisky – Scotch 3.7 3.5 3.5 3.4 3.2 -7.9%
69 Aguardiente Antioqueño Fábrica de Alcoholes y Licores de Antioquia Local – Aguardiente 4.2 2.5 3.6 3.4 3.1 -9.3
70 Dreher Gruppo Campari Brandy 3.4 3.4 3.3 3.4 3.1 -7.5%
71 Beefeater Pernod Ricard Gin 2.6 2.7 2.8 2.8 3.1 8.8%
72 Belenkaya Beluga Group Vodka 4.7 3.5 3.7 3.4 3.0 -10.5%
73 Yeni Diageo Local – Raki 3.5 3.5 3.4 3.4 3.0 -10.7%
74 William Peel Marie Brizard Wine & Spirits Whisky – Scotch 2.8 2.9 3.0 3.1 3.0 -3.2%
75 Finlandia Brown-Forman Vodka 3.2 3.1 3.0 3.0 3.0 -1.6%
76 Old Admiral Brandy Radico Khaitan Brandy 3.5 3.3 3.5 3.1 3.0 -3.2%
77 Burnett’s Heaven Hill Brands Vodka 2.6 2.9 2.9 2.9 2.8 -1.5%
78 Dewar’s Bacardi Whisky – Scotch 2.7 2.7 2.8 2.6 2.8 6.4%
79 Ketel One Diageo Vodka 2.4 2.4 2.4 2.4 2.8 16.5%
80 Black & White Diageo Whisky – Scotch 1.3 1.5 1.8 2.4 2.7 14.9%
81 Seagram’s 7 Crown Diageo Whiskey – American 3.2 2.9 2.9 2.9 2.7 -6.2%
82 Krupnik Marie Brizard Wine & Spirits Vodka 3.5 4.0 4.4 3.7 2.7 -27.0%
83 Sauza Beam Suntory Tequila 2.9 2.9 2.8 2.8 2.7 -4.8%
84 Seagram’s Gin Pernod Ricard Gin 2.7 2.5 2.6 2.6 2.6 -0.4%
85 Martell Pernod Ricard Cognac 1.9 2.2 2.1 2.3 2.6 16.4%
86 Label 5 La Martiniquaise-Bardinet Whisky – Scotch 2.6 2.6 2.6 2.6 2.6 -0.4%
87 Evan Williams Heaven Hill Brands Whiskey – American 1.9 2.1 2.3 2.4 2.6 4.9%
88 Žołądkowa Czysta de Luxe Stock Spirits Group Vodka 4.2 3.5 3.5 2.6 2.5 -2.1%
89 Green Mark Roust Vodka 4.2 2.5 2.2 2.2 2.5 13.6%
90 Pinnacle Beam Suntory Vodka 2.5 2.5 2.6 2.5 2.5 1.5%
91 Suntory Torys (including Highball) Suntory Spirits Whisky – Japanese 1.4 1.6 1.7 2.0 2.3 16.1%
92 Talka Roust Vodka 2.8 1.8 1.6 1.8 2.3 27.8%
93 Rémy Martin Rémy Cointreau Cognac 1.7 1.9 2.0 2.1 2.3 7.5%
94 Signature United Spirits Whisky – Indian 0.9 1.5 1.8 2.0 2.3 12.4%
95 Bell’s Diageo Whisky – Scotch 2.2 2.2 2.2 2.2 2.2 -1.3%
96 Barceló Ron Barceló Rum 2.2 2.0 2.1 2.2 2.2 0.0%
97 Maker’s Mark Beam Suntory Whiskey – American 1.5 1.6 1.7 1.9 2.2 11.8%
98 Patrón Bacardi Tequila 1.7 1.9 2.0 2.1 2.1 1.9%
99 Cîroc Diageo Vodka 2.6 1.8 2.4 2.0 2.1 3.9%
100 Żytniówka Roust Vodka 1.3 1.6 1.8 1.9 2.1 10.5%

Top 150 spirits brands by volume

RANK BRAND OWNER CATEGORY 2014 2015 2016 2017 2018 %+/-
101 White & Blue Alcobrew Whisky – Indian 0.4 1.2 1.4 1.6 2.1 31.9%
102 De Kuyper Beam Suntory/De Kuyper Liqueurs 2.3 2.2 2.2 2.0 2.0 0.4%
103 Canadian Club Beam Suntory Whisky – Canadian 1.9 1.9 2.0 2.0 2.0 -0.8%
104 Tsar Beluga Group Vodka 1.6 1.8 2.4 2.2 1.9 -10.5%
105 Jack Daniel’s Tennessee Honey Brown-Forman Whiskey – American 1.3 1.5 1.5 1.6 1.8 6.8%
106 Bulbash Bulbash Vodka 1.7 1.2 1.5 1.7 1.7 2.1%
107 Wyborowa Pernod Ricard Vodka 1.4 1.6 1.7 1.6 1.7 6.8%
108 Passport Pernod Ricard Whisky – Scotch 1.6 1.9 1.7 1.7 1.7 1.8%
109 Buchanan’s Diageo Whisky – Scotch 1.6 1.5 1.7 1.7 1.7 1.8%
110 Božkov Stock Spirits Group Rum 0.9 1.2 1.1 1.1 1.7 49.3%
111 Sir Edward’s La Martiniquaise-Bardinet Whisky – Scotch 1.5 1.5 1.5 1.6 1.6 1.3%
112 Ron Medellín Fábrica de Alcoholes y Licores de Antioquia Rum 1.0 1.0 1.4 1.6 1.6 -1.1%
113 Gorbatschow Henkell Vodka 1.4 1.3 1.4 1.4 1.6 11.7%
114 Kahlúa Pernod Ricard Liqueurs 1.6 1.5 1.5 1.6 1.6 0.6%
115 Eristoff Bacardi Vodka 1.9 1.8 1.7 1.6 1.6 0.0%
116 Wild Turkey (including Wild Turkey American Honey) Gruppo Campari Whiskey – American 1.4 1.4 1.5 1.5 1.6 3.9%
117 Contessa Radico Khaitan Rum 2.7 2.7 2.0 1.8 1.6 -11.5%
118 White Horse Diageo Whisky – Scotch 1.7 1.5 1.3 1.5 1.6 8.3%
119 Bulleit Diageo Whiskey – American 0.8 1.0 1.3 1.5 1.6 7.6%
120 Lubelska Stock Spirits Group Liqueurs 1.8 1.3 1.3 1.5 1.5 5.5%
121 100 Pipers Pernod Ricard Whisky – Scotch 1.4 1.5 1.4 1.4 1.5 7.0%
122 Don Julio Diageo Tequila 0.4 0.9 1.0 1.3 1.5 21.6%
123 Kozatska Rada Bayadera Group Vodka 1.0 1.1 1.2 1.2 1.5 25.0%
124 Poliakov La Martiniquaise-Bardinet Vodka 1.3 1.4 1.5 1.5 1.5 0.0%
125 Larios Beam Suntory Gin 1.0 1.0 1.2 1.4 1.5 6.9%
126 Campari Soda Gruppo Campari Speciality – RTD 1.7 1.7 1.6 1.5 1.5 -3.3%
127 Clan Campbell Pernod Ricard Whisky – Scotch 1.7 1.6 1.6 1.6 1.5 -7.1%
128 McDowell’s No.1 Brandy United Spirits Brandy 3.5 3.3 3.6 1.7 1.4 -16.3%
129 Cachaça 51 Ice Companhia Müller de Bebidas Speciality – RTD 1.5 1.3 1.1 1.3 1.4 10.0%
130 Sobieski Marie Brizard Wine & Spirits Vodka 2.0 2.0 1.9 1.8 1.4 -22.2%
131 Glenfiddich William Grant & Sons Whisky – Scotch 1.1 1.1 1.2 1.3 1.4 10.3%
132 Prestige Stock Spirits Group Vodka 1.1 0.9 0.9 1.4 1.4 -0.1%
133 Courvoisier Beam Suntory Cognac 1.4 1.3 1.3 1.3 1.4 4.7%
134 Mistral Compañia Pisquera de Chile Local – Pisco 1.1 1.2 1.2 1.3 1.4 5.5%
135 Tullamore Dew William Grant & Sons Whiskey – Irish 0.9 1.0 1.0 1.2 1.3 15.4%
136 El Jimador Brown-Forman Tequila 1.1 1.1 1.2 1.2 1.3 8.8%
137 Torres Brandy Torres Brandy 1.4 1.4 1.3 1.4 1.3 -0.7%
138 Tsarskaya/Imperial Collection Gold Ladoga Vodka 0.6 0.7 1.0 1.2 1.3 14.2%
139 Vat 69 Diageo Whisky – Scotch 1.2 1.3 1.2 1.3 1.3 3.9%
140 Old Kenigsberg Alliance 1892 Brandy Company Brandy 1.5 1.4 1.3 1.3 1.3 0.8%
141 Žołądkowa Gorzka Stock Spirits Group Liqueurs 1.2 1.4 1.5 1.4 1.3 -4.6%
142 Deep Eddy Heaven Hill Brands Vodka 0.5 0.7 1.0 1.2 1.3 10.3%
143 Hornitos Beam Suntory Tequila 0.7 0.8 1.0 1.1 1.3 18.5%
144 Choya Choya Umeshu Liqueurs 1.3 1.2 1.2 1.2 1.3 5.0%
145 Hendrick’s William Grant & Sons Gin 0.6 0.8 1.0 1.1 1.3 15.7%
146 Jack Daniel’s Country Cocktail Brown-Forman Speciality – RTD 0.8 1.0 1.0 1.1 1.2 10.1%
147 Sterling Reserve Premium Whiskies Allied Blenders & Distillers Whisky – Indian N/A N/A N/A N/A 1.2 N/A
148 Pervak Global Spirits Vodka N/A 0.8 1.0 1.0 1.2 20.0%
149 Disaronno Illva Saronno Liqueurs 1.2 1.1 1.2 1.2 1.2 0.9%
150 The Glenlivet Pernod Ricard Whisky – Scotch 1.0 1.1 1.0 1.1 1.2 9.3%

It looks like you're in Asia, would you like to be redirected to the Drinks Business Asia edition?

Yes, take me to the Asia edition No