All Shook Up adds Daiquiri and Cosmo to RTD range
Global Brands-owned ready-to-drink (RTD) cocktail brand All Shook Up has expanded its portfolio with two flavours: Hawaiian Daiquiri and Violet Cosmo.
The new flavours join the existing All Shook Up range, which launched exclusively in Tesco in April 2018.
The canned cocktail range includes a pre-made Espresso Martini and Passionfruit Martini. Earlier this year, All Shook Up expanded its portfolio with a fruit-flavoured twist on the Piña Colada.
Hawaiian Daiquiri combines the flavours of a Daiquiri with pineapple, mango and passion fruit, while the Violet Cosmo is a “floral twist” on the Cosmopolitan.
Like the rest of the range, Hawaiian Daiquiri and Violet Cosmo are non-carbonated and made using natural fruit juices and flavours.
Both expressions have an abv of 4.5% and are priced at £1.50 (US$1.90) each per 250ml can.
Christian Sarginson, brand controller, Global Brands, said: “Working in partnership with Tesco, All Shook Up was created to challenge and change the pre-mixed cocktail category in the off-trade in response to consumer trends.
“Expertly mixed on-trade cocktails are as much about quality ingredients and great tastes, as they are about the actual style of the serve and All Shook Up captures this perfectly.
“Natural ingredients deliver on taste, while the can has been designed with Instagram in mind to make it shareable on social media and a part of the at-home serve and drinking experience.”
In addition, Global Brands has launched its All Shook Up Passion Fruit Martini and Flamingo Colada flavours in a 2.25-litre bag in box. Priced at £12 (S$15.26) each, the new format has been created “specifically for sharing during the summer season”.
“Innovation, quality and style are core values of All Shook Up and the new bag in box format encapsulates all of this; enabling drinkers to serve perfect cocktails time after time at BBQs and house parties over the summer, all in a pack that looks beautiful and is fit for any table centerpiece or Instagram feed,” added Sarginson.