Unmissable spirits exhibitors at TFWA Asia Pacific

3rd May, 2019 by Nicola Carruthers

Distell

Stand: F27, Basement 2

Don’t miss the new Amarula cream liqueur variant, which will be revealed during the show at Distell’s stand. The expression “builds on the huge success” of Amarula Vanilla Spice, which was unveiled at last year’s TFWA Asia Pacific show.

The new liqueur was created to meet “growing demand for more complex and interesting flavour profiles”.

Two more new launches will be Bain’s 18-Year-Old PX Cask Finish and Scottish Leader Blended Malt. South Africa’s Distell will also highlight its travel retail-exclusive Deanston 10-Year-Old Bordeaux Cask and Bain’s 15-Year-Old.

“The Asia Pacific region is critically important for Distell and is a major growth market based on population alone, specifically in the PRC (People’s Republic of China), and the affluence in the region,” says Luke Maga, Distell travel retail managing director.

“Amarula has enjoyed double-digit growth for the past two years in Asia; Australia has long been a key market and will continue to be strategically important for the brand in the region.”

Leave a Reply

Subscribe to our newsletter