Top 10 spirits marketing moves in April 2019

1st May, 2019 by Owen Bellwood


Nemiroff vodka has enhanced its partnership with the Ultimate Fighting Champion (UFC) competition.

The partnership was first announced in September 2018 as part of a multi-year deal between Nemiroff and the UFC as “both brands share a common DNA – a fighting spirit”.

The vodka brand has now created content for UFC’s audiences and incorporated its logo at live events and in the fighting octagon.

Nemiroff and UFC are also developing video content to play during the fights.

Irina Zhygunova, global chief marketing officer at Nemiroff, said: “Our audience is free-spirited, strong and energetic and they relate well to the UFC fighters.”

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