Top 10 spirits marketing moves in April 2019

1st May, 2019 by Owen Bellwood


Pernod Ricard-owned Martell Cognac has launched an interactive talk show to highlight creatives in the worlds of music, art and entertainment.

The new series, Martell Home Live, features episodes filmed around the world, each highlighting a variety of creative pursuits.

The first episode in the series, which was filmed in New York, asked: ‘What does it take to leave a legacy?’

With a focus on legacies in music, dance and entertainment, episode one included performances and interviews with musician Charli XCX, American rapper Princess Nokia, musician Big Freedia and dancers including Javier Ninja and Archie Burnett.

The show is available to watch on Martell’s YouTube, Instagram and Facebook pages.

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