Top 10 spirits marketing moves in April 2019

1st May, 2019 by Owen Bellwood

Aperol

Italian aperitivo brand Aperol has launched its Together We Joy campaign, which it hopes will “bring people together”.

The campaign centres on Never-ending Connections, a film directed by French duo Greg & Lio. The 45-second film, which features the song Cut a Rug by American singer Myles Parrish, aims to communicate a “vibrant and joyful” mood.

Andrea Neri, managing director of Italian icons and gin at Campari Group, said: “Greg & Lio have done a brilliantly creative job of expressing the character of Aperol and the connectivity it brings to consumers, which is reflected in a visually engaging and memorable piece of content, which we are really proud of.”

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