Top 10 spirits marketing moves in April 2019

1st May, 2019 by Owen Bellwood

Pernod Ricard

Cuban rum Havana Club has partnered with independent creative agency Impero to launch its multi-market Daiquiri Days campaign, which focuses on its Frozen Daiquiri signature serve.

The campaign will embrace Havana Club’s Cuban roots, bringing to life the “raw, lo-fi and DIY attitude” of Cuban street style.

As well as a multi-market poster campaign, Havana Club will target social media with “bright, summertime visuals” complete with “glam, kitsch-cool models”.

The campaign aims to help retailers, bartenders and brand managers identify drinking occasions, such as ‘weekend vibes’.

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