Top 10 spirits marketing moves in April 2019

1st May, 2019 by Owen Bellwood

Jack Daniel’s

American whiskey brand Jack Daniel’s has launched an augmented-reality (AR) app that transports users to its distillery in Tennessee.

The app presents a series of pop-up book-style dioramas that feature more than 10 minutes of content to educate whiskey fans about the history of the brand.

Jeff Cole, modern media director for Jack Daniel’s, said: “In today’s world, it’s important for us to reach fans and consumers where they are.

“That means sharing content that’s unique, interesting and relevant though a variety of digital mediums. This new AR experience is taking our brand storytelling to the next level.”

Once consumers have downloaded the app they can point their phones at any Jack Daniel’s Tennessee Whiskey bottle to uncover the animations.

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