Marilyn Monroe Pink Gin to launch in UKBy Nicola Carruthers
Leicestershire-based Burleighs Gin has partnered with the Marilyn Monroe Estate to launch a pink gin in celebration of the iconic actress.
The gin will be launched as part of a five-year partnership with Authentic Brands Group (ABG), owner of the Marilyn Monroe Estate.
Described as a “first for the spirits industry”, the partnership “aims to shake up the ever-competitive gin market” and take the Burleighs brand global.
Created at the brand’s 45 West Distillery in Leicestershire, Marilyn Monroe Pink Gin is “floral and delicate”, made with cherry blossom, hibiscus, rose and pink grapefruit. The bottle design features the iconic image of Monroe in a white dress.
Burleighs Gin managing director Matthew Payne said: “This initiative marks the start of a new era for the Burleighs brand. [With] the support of ABG, we are confident that Marilyn Monroe Pink Gin can diversify the increasingly competitive gin market with its unique, standout appeal.
“The combination of Marilyn coupled with the boom of the pink gin market presents an exceptional opportunity and addition to our portfolio.”
Burleighs recently restructured its management and sales team, allowing the firm to establish a number of routes to market. The brand has also secured listings in Waitrose, Co-op, the UK’s largest wholesaler Tennent’s and Star Pubs.
The brand expects bottle sales to double again after last year with the introduction of the new pink gin.
Marilyn Monroe Pink Gin will be available to the UK trade from July. Burleighs is currently in discussions to release the gin in Asia and the US.