Global Brands debuts two ready-to-drink brands

22nd May, 2019 by Nicola Carruthers

UK-based Global Brands has launched two new canned cocktail brands: Beviamo and Shake Baby Shake.

Beviamo and Shake Baby Shake is meeting “shopper demand for ready-to-serve, authentic tasting drinks”

Canned Italian Spritz Beviamo is described as a “supermarket-first” and taps into the Spritz trend in the on-trade.

The 5.5% abv expression uses original Italian recipes, combining a mix of bitter liqueur, Italian wine and soda water.

The result is a “lightly sparkling and refreshing take on the classic Venetian Spritz”. It is available in a 250ml can with an RRP of £2 (US$2.53).

Christian Sarginson, brand controller at Global Brands, said: “We expect Spritz drinks to again be ‘the’ drink of this summer.

“They were massively popular last year as drinkers moved more towards bitter-sweet tastes and looked to moderate their alcohol intake.

“They want to savour drinks with lighter tastes, but ones that still deliver on flavour and have an Instagramable serve. Beviamo meets this demand.”

Non-carbonated ready-to-drink cocktail brand Shake Baby Shake is available in two flavours: Raspberry Mojito and Passion Fruit Martini. Bottled at 4% abv, the range is made using natural fruit juices and flavours.

The new drinks are packaged in 250ml cans featuring animal print designs. Both flavours are available in Sainsbury’s and Asda, with Morrisons selling the Passion Fruit Martini RTD.

Sarginson added: “Premiumisation, craft and experimentation have swept through the spirits and beer categories. They’ve changed how people drink, with more emphasis placed on quality, flavour and the ingredients.

“We’re bringing this to RTDs, enabling supermarkets to meet shopper demand for ready-to-serve, authentic tasting drinks as flavoursome as on-trade cocktail serves.”

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