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D’Ussé Cognac hires first global brand ambassador

Bacardi-owned D’Ussé Cognac has appointed bartender Sullivan Doh as its first global brand ambassador.

Sullivan Doh, of Paris bars Le Syndicat and La Commune, has been named D’Ussé’s first global brand ambassador

In his new role, Doh will be responsible for continuing the Cognac brand’s growth by raising visibility through key trade and consumer programming.

Doh is the founder of Le Syndicat, which was one of the first bars in Paris to use exclusively French ingredients. Most recently, he is part-owner and bar manager of La Commune in Paris, a venue that focuses on Punch cocktails made with French spirits. Both establishments have earned recognition among lists of the world’s best cocktail bars.

The French cocktail bar owner also gained a bachelor’s degree in catering management at Ecole Superieure de Cuisine Francaise Gregoire Ferrandi in Paris.

“Sullivan Doh is one of the biggest stars in the world of spirits and cocktails, with an unrivalled passion for French spirits generally and Cognac specifically,” said Jacob Briars, global advocacy director at Bacardi.

“We are thrilled to have him join our family of Bacardi ambassadors, and his energy and enthusiasm are a perfect match for D’Ussé as the brand continues to grow at a tremendous rate.”

Since its launch in 2012, D’Ussé has experienced “continued growth” across both VSOP and XO categories.

“Sullivan Doh has created a name for himself among the international trade community, shedding important light on French spirits,” said Michel Casavecchia, cellar master of D’Ussé.

“His vast knowledge of the category, embodiment of French style and sophistication, and contagious passion for the industry makes him the ideal representative for the D’Ussé portfolio.

“We’re thrilled to have him join the team to continue communicating the superior quality and craftsmanship of our liquid in the US while he also oversees South Africa, Nigeria and Canada.”

Doh added: “I look forward to using my expertise and leveraging the opportunity to work with a Cognac that incorporates its rich history from the prestigious Chateau de Cognac to create compelling consumer programming specifically with today’s spirits enthusiasts in mind.”

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