William Grant names new Glenfiddich UK ambassador

1st April, 2019 by Melita Kiely

Family-owned William Grant & Sons has appointed former Artesian bartender Alex Walker as UK national brand ambassador for Glenfiddich.

Alex Walker Glenfiddich

Alex Walker has been appointed UK national brand ambassador for Glenfiddich

Walker will be responsible for raising awareness of the brand and helping consumers, bars, restaurants, retailers and media to understand Glenfiddich better.

He succeeds Stephen Rutherford who moved into the position of Glenfiddich UK brand manager last year.

Rutherford said: “Alex has proved himself to be an exceptional candidate and a passionate whisky enthusiast, ticking all of the boxes for the role.

“He is a welcome addition to the team and I look forward to working with him to drive Glenfiddich’s brand advocacy forward with the exciting upcoming projects we have lined up.”

Walker also has past experience working at The Beaufort Bar at The Savoy, London, as well as Elixir Tonics & Treats in Manchester.

He was crowned Jack Daniel’s Tennessee Calling III Winner 2018, and was also a finalist in the 2018 Beefeater MIXLDN UK and global finals. Walker also won the 1800 Visionaries 2017 competition.

Walker commented: “I am extremely excited to be joining the William Grant & Sons UK family. It is a huge honour and privilege to work for a brand that represents over 130 years of history, heritage and experimentation.”

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