Valentine Distilling invests $500k in sustainability scheme

16th April, 2019 by Melita Kiely

US spirits producer Valentine Distilling Company has committed to investing US$500,000 in a 10-year sustainability initiative to make its distillery more environmentally friendly.


Valentine Distilling Co hopes to save 4.75m gallons of water over the 10-year initiative

The Michigan-based distillery plans to buy a piece of equipment that will recapture 95%-98% of water lost during the distillation process, which equates to around 2,000 gallons of water per day.

The company estimates that craft distilleries, on average, use at least 500 gallons of water each day. With 1,800 craft distilleries in the US, the amount of water used each day is almost one million gallons of water.

It is hoped the initiative will help the distillery save 4.75 million gallons of water over the 10-year period.

As part of the initiative, Valentine Distilling Co will also work to introduce wind- and solar-powered energy solutions in its neighbouring cocktail lounge, M Brew. Its ultimate goal is to become a carbon neutral facility.

Rifino Valentine, founder and president of Valentine Distilling Co, said: “We created this initiative because it’s the right thing to do. We want to inspire other businesses to join in this very important movement.

“This is an investment, not a cost-savings or tax break for us. We are hopeful that in the near future we will receive some government leadership in the area of climate sustainability to help us go even further.”

M Brew already plants a palm tree each summer, which is then relocated during winter. However, this winter just gone, the bar placed the palm tree in its production facility as a means to absorb the 30-40 pounds of carbon dioxide produced each year during the distillation process.

“The palm tree is symbolic of our efforts and serves as an everyday reminder to what is important in Valentine’s role towards climate sustainability,” Valentine added.

“Taking respectable steps towards preservation of our natural resources will ensure a better, more sustainable tomorrow for future generations and that is part of our responsibility.”

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