Top spirits marketing moves in March 2019

2nd April, 2019 by Owen Bellwood

Wildcat Gin enjoys sinking feeling

Whyte & Mackay-owned Wildcat Gin has been named official drinks sponsor of alternative club brand Sink The Pink.

Wildcat Gin will be the exclusive gin pour at four out of the five dates on the Sink the Pink UK tour, which stops off in London, Bristol, Manchester, Birmingham and Liverpool.

As part of the sponsorship Wildcat Gin will be encouraging partygoers to ‘Seize the Night’ by activating two experiential installations at each event – a glitzy throne and a perception-­bending neon and mirror room.

Rod Gillies, head of innovation at Whyte & Mackay, said: “As a brand in its relative infancy, we’re thrilled Wildcat has secured this partnership with renowned club brand Sink The Pink.

“We wanted to take Wildcat Gin’s ‘Seize the Night’ message directly to our target consumers – those who come to life after dark.”

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