Top spirits marketing moves in March 2019

2nd April, 2019 by Owen Bellwood

Ailsa Bay personalises bottle

William Grant & Sons has unveiled a new bottle for its Ailsa Bay Scotch brand that features blockchain technology, allowing shoppers to digitally track the whisky’s production journey.

Ailsa Bay partnered with specialist blockchain technology company Arc­Net to create the bottles, which allow customers to uncover data such as cask types, filling dates and bottling dates.

Consumers can trace the origins of their whisky via a web experience, which is individually tailored to each bottle. By scanning a QR code, users are presented with a visual history of their whisky.

Dominic Parfitt, head of e­-commerce at William Grant & Sons, said: “Innovation is a key part of our business. We’re constantly looking to evolve our offering and learn new things in order to push the boundaries within the drinks industry.”

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