Aperol spreads joy with new global campaign

Italian apéritif brand Aperol hopes to “bring people together” through a new global campaign and brand platform, called Together We Joy.

Aperol’s new global campaign is all about joy and connecting with people

The campaign comprises multiple touch points and is centred on a video – called Never-ending Connections – that depicts the brand’s social connectivity.

Directed by French duo Greg & Lio, made up of directors Grégory Ohrel and Lionel Hirlé, the film boasts a music video theme, inspired by the pair’s music video experience.

The 45-second film is accompanied by the song Cut a Rug from the album Vomac, by American singer Myles Parrish.

It aims to communicate a “vibrant and joyful” mood and the realisation that everyone is part of a never-ending chain of connections.

Andrea Neri, managing director Italian icons and gin at Campari Group, said: “Aperol always puts people in the centre of everything and it’s no different in this film, using content created by the actors themselves to create the final video.

“Greg & Lio have done a brilliantly creative job of expressing the character of Aperol and the connectivity it brings to consumers, which is reflected in a visually engaging and memorable piece of content, which we are really proud of.”

Click the video below to watch Never-ending Connections.