Top 10 spirits marketing moves in February

6th March, 2019 by Owen Bellwood


Non-alcoholic ‘spirit’ Seedlip has announced a global partnership with Mercedes­-AMG Petronas Motorsport to become an official supplier of the FIA Formula One World Championships.

As part of the partnership, Seedlip cocktails will be served in the team’s hospitality suite at all Formula One Grand Prix racing events.

Seedlip founder Ben Branson said: “We are honoured to partner with Mercedes­-AMG Petronas Motorsport and together provide a global platform for the designated driver.

“With a shared commitment to innovation and technical excellence we are incredibly excited to work together throughout the F1 season.”

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