Top 10 spirits marketing moves in February

6th March, 2019 by Owen Bellwood

Last month in marketing: Havana Club rum released a clothing line, Smokehead single malt created a vintage motorbike and Seedlip partnered with a Formula One team.

Havana Club’s new clothing line with Daily Paper made our pick of top marketing moves

In Scotch whisky, Whyte & Mackay’s Shackleton brand embraced technology with a partnership with music app Shazam, while Islay single malt Smokehead teamed up with a motorbike engineer to create a custom Ducati motorcycle.

Scotland’s The Old Curiosity gin brand offered guests the chance to explore its working botanical garden and Franklin & Sons appointed three ambassadors from the worlds of food and drink for its latest campaign.

Over the following pages, we name our top marketing moves launched in February 2019.

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