Campari Group opens North America HQ in New York

12th March, 2019 by Nicola Carruthers

Italian drinks firm Campari Group has opened a new headquarters for its North American and US business units in New York City.

The Fortunato serves as the reception desk for Campari’s new North America HQ

The company announced it would move its headquarters from San Francisco to New York in February last year.

The new offices, which overlook Bryant Park, occupy the 18th and 19th floors of the Grace Building in Manhattan.

Campari Group hired global architecture and design firm Gensler to design the new office, which has been designed to evoke the group’s “rich Italian heritage and legacy”.

The 65,000-square-foot space is twice the size of the previous San Francisco office.

The office will feature four “bar-like” experiences for employees and guests. The Fortunato and Concierge espresso bar are C-shaped, with the Fotunato also serving as the reception desk. The Café bar will be a space for employees to gather for meals while the Boulevardier lounge features an antique bar.

In addition, the space will also feature The Campari Academy – an innovation lab for bartenders and visiting brand ambassadors to experiment and create new cocktails.

“The US is now the largest market in terms of sales for Campari Group, so we needed a new headquarters befitting the important role this market and this region has to the company,” said Jean-Jacques Dubau, managing director, business unit North America, Campari Group.

“We wanted our offices to exemplify the Campari Group persona while offering a creative work environment where our employees can collide, connect, and collaborate with each other and key business partners.

“This is an exciting moment for Campari. We’re confident that our new North American headquarters, located squarely in the epicenter for the American creative and spirits industries, will increase our collaboration, connect us more closely to our counterparts in Milan, and give us the room to expand as we grow our portfolio of premium brands.”

Leave a Reply

Subscribe to our newsletter