Franklin & Sons launches Taste Collective campaign
Global Brands-owned Franklin & Sons has launched its Taste Collective campaign and appointed three ambassadors: bartender Rich Woods, chef Sophie Michell and writer Rosie Birkett.
Franklin & Sons has named Woods, Michell and writer Rosie Birkett as its Taste Collective ambassadors, who will front the campaign, educate consumers and showcase trends in food and drinks.
Woods said: “Everybody loves a new and innovative cocktail. For me, with any serve, balance is crucial.
“Franklin & Sons has a way of combining the best quality ingredients to make killer drinks that are way ahead of the game, like their Rosemary with Black Olive Tonic Water. Their dual flavoured tonics are perfect for mixing and can be enjoyed at a bar with friends, or also with a meal at home.”
The three ambassadors will each be the face of activations, including food pairing demonstrations, dinner party styling workshops and cocktail and mocktail masterclasses.
The Taste Collective will also feature “trend-infused, style-centric events”, such as supper clubs and London Fashion Week collaborations.
Jen Draper, marketing director at Franklin & Sons, said: “We are really excited to announce the launch of the Taste Collective and our collaboration with Rich, Sophie and Rosie. Each of them is renowned as a trend-leader in their respective field and this is something that really fits with our brand ethos.
“With the Taste Collective we want to encourage more people to become every day connoisseurs, discovering the very latest trends, but more importantly understand how they can access and even replicate them at home.”
Last year, Global Brands reported a 118% sales increase for its Franklin & Sons tonic water brand, which it said was thanks to a “real demand for ‘Britishness’” in export markets.