Falahee stars in Oban ad for International Scotch Day
Diageo has launched a new campaign for its Oban single malt brand starring How to Get Away with Murder actor Jack Falahee, ahead of International Scotch Day tomorrow (8 February).
American actor Jack Falahee is the latest face to front Diageo’s marketing push for International Scotch Day
The UK-based drinks giant founded International Scotch Day in 2017 to encourage a celebration of all things Scotch whisky.
The campaign, called ‘It’s pronounced OH-bin’, is inspired by the “common mispronunciation” of the Scotch brand’s name.
The initiative features two 30-second videos starring American actor Falahee, who, like the Scotch brand, has a difficult-to-pronounce last name. In the videos, he demonstrates to viewers how to pronounce ‘Oban’ and ‘Falahee’.
In one video, Falahee also highlights the history of Oban along with some unique facts about the brand.
“My last name seems to really stump people – I always get that unsure glance but it’s not that difficult to say,” said Falahee.
“When I learned about the ‘It’s Pronounced OH-Bin’ campaign, I laughed because I so easily relate to the concept. Plus, I’ve always had an appreciation for quality Scotch and Oban is my whisky of choice.
“I’m excited to join forces with Oban and help more people learn about this amazing (and easy-to-say!) single malt.”
Jamie Young, senior brand manager for Diageo’s single malts portfolio, said: “As the Scotch category continues to grow, we want people to find a refreshing sense of familiarity and simplicity in Oban.
“We wanted to create a campaign that is fun and helps set the record straight that Scotch does not have to be so traditional and old-fashioned.
“We are very excited to have Jack Falahee help tell the story behind Oban and bring to life the easy-going spirit of one of Scotland’s smallest but iconic distilleries.”
The two videos are available to watch on Oban’s Facebook page.
Last year, James Marsden, Suki Waterhouse, and supermodel Shanina Shaik fronted a series of celebrations for the second International Scotch Day.
