Top 10 spirits marketing campaigns in December 2018

7th January, 2019 by Owen Bellwood


Brown-Forman’s Chambord liqueur has launched its Live Rose Tinted campaign, which aims to educate consumers about the brand’s signature serves.

The campaign, which will mark the brand’s first appearance on UK TV since 2015, aims to reach 30 million adults through digital media and out­-of­-home activations.

The push has been created to “inspire consumers to choose fun over the norm” by “upgrading” their sparkling wine with the addition of Chambord.

The brand’s Joanna Austin said: “We’re reaching more consumers than ever before with our Chambord advertising and showing them just how easy it is to upgrade their usual fizz.”

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