Top 10 spirits marketing campaigns in December 2018

7th January, 2019 by Owen Bellwood


Diageo has launched a voice-­activated Amazon Alexa skill under its Talisker single malt brand to encourage whisky tastings at home.

The Talisker Tasting Experience is a voice-activated skill that can be downloaded onto Alexa­-enabled devices. The skill can lead tastings of Talisker’s Skye, Storm and 10 Year Old expressions, and aims to “make the heritage of Scotch more accessible”.

Diageo said it has identified that voice is “a great way to enhance the whisky tasting experience”, as it allows consumers to create a whisky-­tasting environment similar to those they may experience at a bar or distillery. The Talisker Tasting Experience also encourages tasters to ask questions about the story behind the whisky, or flavours they may enjoy.

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