Top 10 spirits marketing campaigns in December 2018
7th January, 2019 by Owen Bellwood
Four Pillars
Australian gin brand Four Pillars has launched its first campaign film, a “Wes Anderson-style” introduction to the brand’s signature G&T.
The film breaks down the Four Pillars G&T into its key components – ice, gin, tonic and orange.
Four vignettes introduce each component, which combine to create the signature serve.
Four Pillars co-founder and brand director Matt Jones said: “It’s the time of year to keep things easy and smash out a few perfect G&Ts, made with our Rare Dry Gin, great tonic and a big wedge of fresh orange.”
The film will run on Facebook, Instagram and YouTube and will be accompanied by a street poster campaign in several Australian cities.
