Top 10 spirits marketing campaigns in December 2018

7th January, 2019 by Owen Bellwood

Four Pillars

Australian gin brand Four Pillars has launched its first campaign film, a “Wes Anderson-­style” introduction to the brand’s signature G&T.

The film breaks down the Four Pillars G&T into its key components – ice, gin, tonic and orange.

Four vignettes introduce each component, which combine to create the signature serve.

Four Pillars co­-founder and brand director Matt Jones said: “It’s the time of year to keep things easy and smash out a few perfect G&Ts, made with our Rare Dry Gin, great tonic and a big wedge of fresh orange.”

The film will run on Facebook, Instagram and YouTube and will be accompanied by a street poster campaign in several Australian cities.

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