The spirits trends to watch in 2019

2nd January, 2019 by Melita Kiely

Mindful Drinking

One of the key buzz words to come out of 2018 was ‘balance’. Worldwide, people have been striving to achieve a greater equilibrium in all aspects of daily life – and consumers’ relationships with alcohol has been an important focus in the past 12 months.

For some time, drinkers have been taking a more considered approach to their alcohol consumption. What was once a trend confined to campaigns such as Dry January and Go Sober for October has evolved into a lasting lifestyle choice – particularly among the millennial and Generation Z demographics. Brands globally have responded to this social shift and created a vast assortment of lower­-alcohol offerings, such as Absolut Juice, as well as non­-alcoholic ‘spirits’, such as Seedlip and Ceder’s.

As we roll into 2019, the popularity of these serves is sure to continue – and the category will expand. It will no longer be enough to simply add a new brand to the sector: the pressure will be on entrants to create a point of difference, carve out a niche and meet consumers’ demand for healthier drinking.

2 Responses to “The spirits trends to watch in 2019”

  1. Noor Bavinck says:

    i wonder what these trends are

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