Southern Glazer’s reveals top cocktail trends for 2019

23rd January, 2019 by Nicola Carruthers

From the versatility of tea to spirits with vegetal characteristics, Southern Glazer’s Wine & Spirits has revealed the cocktail trends set to make waves in 2019.

Cocktails are set to continue their upward momentum into 2019 – but what’s driving the trend?

Following an “extensive” tasting tour across the US led by a team of national sales staff and mixologists, Southern Glazer’s has identified five cocktail trends “driving innovation” in the on-trade.

The team headed to 80 venues in New York, Los Angeles, Chicago, Kansas City, Missouri and Dallas, where they tasted 400 cocktails across the states.

The research was led by Brian Masilionis, a certified specialist of wine and spirits from the society of Wine Educators, and director of national accounts, on-premise, for Southern Glazer’s Wine & Spirits.

“What we know is that consumers now expect more complex and layered flavours in cocktails,” said Masilionis. “However, while they want to be surprised and delighted, they still want to stay in their comfort zone.

“This explains why some of the most successful on-premise programmes start with a classic cocktail as a base, then use an ever-expanding range of ingredients to make the drink more interesting. The results can keep an on-premise beverage programme on the leading edge, while also staying true to the retail concept.”

Click through the following pages to see what Southern Glazer’s has predicted will trend in the on-trade this year. 

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