Milk & Honey Distillery to increase productionBy Nicola Carruthers
Israel’s Milk & Honey Distillery will increase its production capacity at the start of this year and will launch the final expression in its Young Single Malts series.
The distillery and visitor centre in Tel Aviv’s HaThiya Street doubled in size last year to more than 2,000 square metres and is expected to increase its production capacity by 20% at the beginning of 2019.
Milk & Honey CEO and general manager Eitan Atir said: “Increasing the distillation area by more than two times its original size will allow us to jump further in our ability to produce quantity and quality at the international level, thus enabling us to support a number of global markets in supply, brand building and marketing.”
The site, which filled its 1,000th barrel last month, can now house 2,500 casks.
Each year, Milk & Honey Distillery uses 450 tonnes of malt, totalling 170,000 litres of spirit, and fills more than 800 casks. The visitor centre, which opened in April 2016, is expected to host more than 10,000 visitors this year.
Over the last 12 months, the distillery has expanded its export activities “significantly”; more than 72% of its products are exported and sold abroad, including in Holland, Belgium, England, Poland, France, Italy and Germany.
The distillery intends to grow its exports to the US in 2019. Domestically, Milk & Honey has increased its marketing to 250 points of sale in Israel in 2018.
At a media event, the Milk & Honey Distillery also revealed plans to launch the sixth and final expression in its cask series of young single malts, called The Last One.
Limited to approximately 4,000 bottles, the 46% abv expression is matured in an ex-Bourbon cask and red wine cask.
The distillery will also release a new mature commercial edition whisky, which will be launched at the end of 2019.
In addition to whisky, Milk & Honey also produces new make single malt, Levantine Gin, Oak-aged Levantine Gin, and Roots herbal liqueur.
The distillery auctioned the first 100 bottles of its inaugural single malt whisky online, which sold for as much as £2,500 (US$3,175) on Whisky Auctioneer.