Fever-Tree pledges £1m for malaria charity
Leading tonic water producer Fever-Tree is taking its fight against malaria to the next level after agreeing a £1 million (US$1.3m) partnership with charity Malaria No More.
Fever-Tree has agreed a three-year, £1m partnership with charity Malaria No More
The partnership has been agreed for three years and will see Fever-Tree work with the charity on their common goal to end malaria.
The money will be used to support Malaria No More’s global campaign to fight the disease. It will help the charity to increase its international efforts, in particular the commitment made by 53 Commonwealth leaders in April 2018 to half malaria across the Commonwealth by 2023, saving 650,000 lives and avoiding almost 350 million malaria cases.
Since 2000, the number of malaria cases and deaths have halved – however, the 2017 World Malaria Report showed an increase in malaria for the first time in 10 years.
Tim Warrillow, CEO, Fever-Tree, said: “Tonic water’s origins lie in mankind’s centuries-old fight against malaria with quinine being given to British soldiers in India in the 19th century to ward off malaria.
“To counter its bitterness, soldiers began to mix it with water, sugar and their gin rations – the gin and tonic was born.
“Many of the communities where we source our ingredients experience the devastating effects of malaria and I have seen first hand the amazing work that James and his whole team do. I am hopeful one day we will be able to raise a glass to the global eradication of this disease.”