The rum brands to watch in 2019

19th December, 2018 by Amy Hopkins

Bacardi

 

The world’s largest international rum brand has had a tough time in recent years as it struggled to claw back sales.

However, speaking to The Spirits Business this year, Bacardi Limited CEO Mahesh Madhavan said the next 10 years will be the brand’s best as it focuses on a more consistent marketing strategy and enhances its ladder of price points.

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