Seedlip to open LA pop-up with Virgin Atlantic

Non-alcoholic ‘spirit’ producer Seedlip will further its partnership with British airline Virgin Atlantic with the opening of a pop-up bar in the Los Angeles Airport lounge.

Seedlip and Virgin Atlantic have partnered with a number of LA bars to create a menu of alcohol-free cocktails

Throughout the month of January, Seedlip and Virgin Atlantic will partner with some of the most influential bartenders in Los Angeles to create a bespoke non-alcoholic cocktail menu.

Travellers visiting the Virgin Atlantic Clubhouse will be able to sample a host of alcohol-free serves created with Seedlip’s Spice 94, Garden 108 and Grove 42 expressions.

Seedlip founder Ben Branson said: “So proud to be partnering with some of Los Angeles’ most talented bartenders to offer grown-up alcohol-free serves to passengers who are looking for proper adult options when they’re travelling.”

Using the three non-alcoholic ‘spirits’ in Seeplip’s range the new menu will consist of cocktails crafted by Los Angeles bars including Harvard & Stone, Bibo Ergo Sum, Broken Shaker, Inko Nito and Malibu Beach Inn.

Virgin Atlantic’s food and beverage manager, Mark Murphy, said: “Virgin Atlantic is always on the lookout for new and exciting ways to bring innovation to our customers. With the popularity of the no-alcohol cocktail movement, we have been keen to find a way to bring this to life for our guest and teaming up with Seedlip is the perfect partnership.

“Together we will lead the way to create a world class experience by partnering with some of the most exclusive bars in Los Angeles and delivering our passengers a selection of zero-alcohol alternatives in our LAX Clubhouse.”

Each of the participating venues will also feature their respective Seedlip cocktails on the bar menu.

Earlier this month, Virgin Atlantic became the first airline to serve the non-alcoholic ‘spirit’ after signing an exclusive agreement with the brand.