Google designs ‘most shareable’ cocktailBy Owen Bellwood
Search engine Google has created what it claims is the “most shareable cocktail” after analysing the most engaging cocktail-related Instagram posts.
The online search provider commissioned a survey of the 10,000 most engaging Instagram posts in the UK that featured the hashtag #cocktail.
The results showed 43% of the top posts tagged #gin over any other spirit and that #flowers made up nearly a quarter (24%) of the top flavours tagged.
The search engine then took its findings to Matt Hollidge, who operates The Amateur Mixologist Instagram account, and tasked him with creating the most shareable cocktail.
Hollidge said: “Nowadays, people don’t just want cocktails to taste good, they want them to be something they can share – which makes my job of creating them even more fun.”
The cocktail, called the Not Pink Drink in honour of the brand’s latest smartphone, is made with Bombay Sapphire, St Germain elderflower liqueur, butterfly pea flowers, lemon juice, orange blossom water and tonic water. An alcohol-free variant can also be created by substituting the Bombay Sapphire for Seedlip Spice and the St Germain for elderflower cordial.
With 14% of posts featuring the #neon tag, the drink also features ‘night sight neon’, which makes the tonic water glow when placed under ultra violet light.
The research was commissioned by Google to promote the release of its Pixel 3 smartphone, and as a result the drink includes a number of nods to features found on the phone, such as a ‘wide-angle selfie skewer’ garnish said to highlight the phone’s wide lens camera.
Hollidge said: “It’s all about what you can capture on your phone and show your mates, so using Pixel 3 as inspiration was really interesting. I loved the challenge of incorporating different features of the phone into the design, particularly the wellness colour-change elements. As well as making the final cocktail as photogenic as possible.”