Regal Rogue owner willing to sell 75% of company

21st November, 2018 by Owen Bellwood

The founder and sole owner of Australian vermouth brand Regal Rogue is seeking investment to support its global expansion plans and is willing to sell up to 75% of the company in return.

Regal Rogue is looking to expand its presence in the UK, USA, Nordics and Australia

Regal Rogue founder Mark Ward developed the brand as a “passion project” in 2009 and officially launched Regal Rogue in Australia in 2011.

The Australian producer, which currently markets four vermouth expressions, is looking for investors to come on board with the brand in order to generate capital to support its global expansion plans across the UK, US, Nordics and native markets.

Ward, who currently owns 100% of the business, is looking for a partner who could take on as much as 75% of the company in return for investment and access to distribution knowhow, and a team of people they could bring to the brand.

He said: “The day has come as a craft brand for us to acknowledge what we have achieved to date and what we need to continue to disrupt the vermouth category.

“Our skill shortage has always been on an executive, supply-chain and back-office level, and rather than invest in this we’re reaching out to see who is there as the timing feels right for the brand and us as a team for this kind of integration.

“This is a team decision to drive how we move forward, and we are receptive to majority investment stake or acquisition to start 2019 fresh and ready to maximise the growing global trend across the category.”

Regal Rogue recently secured listings in 142 Waitrose stores across the UK. This builds on the brand’s existing sales with retailers including The Whisky Exchange and Amazon.

The brand has also cemented its place as the exclusive vermouth for Virgin Atlantic for the next three years across all 40 planes and the company’s seven Clubhouses, offering consumers the chance to sample its products before and during flights.

In addition, Regal Rogue is now available in acclaimed on-trade establishments in the US (Dante and Soho House in New York, plus venues across LA and San Francisco), as well as Howard Smith Wharf, Swillhouse Group, Icebergs and Rae’s in Australia.

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