Maverick Drinks launches online education portal

UK-based Maverick Drinks has partnered with Asian spirits distributor Proof & Company to launch Jerry, a global education platform for bartenders.

Maverick Drinks and Proof & Company have launched Jerry, an online education portal for bartenders

Named in honour of famed bartender Jerry Thomas, author of The Bartender’s Guide, Jerry represents the collective knowledge of some of the industry’s leading names, including P(our) founder, Monica Berg; Employees Only creative director, Michael Callahan; Agung Prabowo of The Old Man, Hong Kong; and Micaela Piccol, Maison Ferrand brand ambassador.

Jerry head of education and certified teacher, Nicole Smith, said: “Our goal with Jerry is to develop beverage professionals and empower owners and managers with an e-learning solution that makes the move to paperless training seamless. The platform works for hotels, cocktail bars, restaurants and pubs alike.”

With Jerry, managers from across the hospitality industry will be able to set training for their staff online using a library of activities and courses written by industry experts.

Michael Vachon, head of brand development and co-founder of Maverick Drinks, said: “Jerry has the potential to really shake up how our industry learns about spirits, cocktails, service, and management.

“It’s easy to use, full of practical information, and just plain better than anything else out there because it covers so many aspects of hospitality. At Maverick Drinks, we really put education at the heart of everything we do and bringing Jerry to the UK is another way we hope to make our community even stronger.”

Each topic covered includes introductory, foundational, advanced, professional and expert level courses. As users progress through the library of courses, they will deepen their knowledge and experience.

Jerry is now available to individuals, teams and corporates in the UK and the portal is accessible anywhere, on any device.