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JD Wetherspoon to scrap Jägermeister ahead of Brexit
British pub chain JD Wetherspoon will stop serving German herbal liqueur Jägermeister and a range of Cognacs in the lead up to Brexit, replacing them with UK and non-EU-made spirits.
Jägermeister will be taken off all JD Wetherspoon menus from 26 September 2018
Jägermeister will be removed from the group’s 880 pubs across the UK, along with Courvoisier VS and Hennessy Fine de Cognac, from 26 September 2018.
They will be replaced with E&J Brandy and Black Bottle brandy from 26 September, and joined by English herbal liqueur Strika in November. These will be “offered at a lower price than those they are replacing”.
JD Wetherspoon has already replaced Champagne with British and Australian sparkling wines, and swapped German-made wheat beers with UK-produced brands.
UK and non-EU made spirits will join JD Wetherspoon’s menu
Tim Martin, JD Wetherspoon founder and chairman, said: “This is a significant move by us and highlights our commitment to offering an excellent range of UK and world products, with the emphasis on quality and value for the two million customers who visit our pubs each week.
“In blind tastings conducted by Wetherspoon, the new products were more popular than those they are replacing.
“We will continue to review all products over the next 24 months, with the object of making the business more competitive and offering the best choice and value for customers.
“Many commentators talk of a ‘cliff edge’ if the UK ‘crashes out’ of the EU without a deal. In reality, there is no cliff edge, only sunlit uplands beyond the EU’s protectionist system of quotas and tariffs.
“All EU products have UK or non-EU replacements, often at equal or better quality and price. It’s important to remember that 93% of the world is outside the EU.”
The UK is set to leave the European Union in March 2019. As negotiations continue, spirits producers have called for continued protection of geographical indications (GIs) in the UK’s withdrawal agreement.