Cîroc partners with Moschino at Milan Fashion WeekBy Owen Bellwood
Diageo-owned vodka brand Cîroc has collaborated with Italian fashion house Moschino for a limited edition bottle design and new creative campaign.
The collaboration, which was launched during Milan Fashion Week, includes a limited edition bottle design as well as a menu of cocktails inspired by the fashion talent leading the campaign.
Moschino creative director Jeremy Scott will head up a series of global events, in which he will be joined by fashion influencers, including models Jasmine Sanders and River Viiperi, and recording artist WizKid.
Natalie Wills, global head of Cîroc vodka, said: “I’ve wanted to work with Jeremy Scott for a long time. He is the king of making low culture high culture; through his designs for Moschino he creates playful luxury fashion that makes people smile.
“Just like Cîroc, the brand is luxury, but it never takes itself too seriously. The campaign takes this bold new stance on the luxury industry and puts customisation at its heart.
“The limited edition bottle exemplifies this; it’s an object of desire geared to the millennial consumer.”
Due to be released in November, the limited edition Cîroc x Moschino bottle aims to put a fresh spin on the idea of individual style. The design incorporates the classic Moschino chains and dangling gold letters with Cîroc’s signature blue colour.
Consumers will be able to personalise their own bottle with graphic stickers and badges at the campaign’s events and dedicated pop-up spaces.
Earlier this year, the premium vodka brand expanded its portfolio with the launch of a VS brandy expression – marking Diageo’s debut in the brandy category.