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Naked Grouse brings back LiBARating Swap programme
Blended Scotch whisky brand Naked Grouse has announced the return of its LiBARating Swap, a bartender exchange programme for six of the world’s top bars.
The LiBARating Swap invites 12 bartenders from six top bars to switch places for four days
Following a successful launch in 2017, Naked Grouse’s LiBARating Swap will return this September, taking 12 leading bartenders from six award-winning bars on a global exploration of flavours, cultures and cocktail serves.
Elaine Miller, global marketing manager at Naked Grouse, said: “Naked Grouse is founded on the ethos of being uncomplicated and unconventional and that’s what the LiBARating Swap represents.
“The recipe is simple – we invite some of the most talented bartenders in our global markets to explore a new city and use the inspiration that comes with that adventure to showcase innovative flavour explorations of whisky. It’s about investing in the experts who bring our whisky to life on a day-to-day basis through the art of mixology.”
This year, bartenders from Dandelyan in London, Indulge in Taipei, Imperial in Tel Aviv, Bramble in Edinburgh, Ruby in Copenhagen and Red Frog in Lisbon will be switching places with one another for four days.
Over the course of the four days, each bartender will host a workshop titled ‘The Future of the Whisky Serve’ before jumping behind the bar in their host venue to create a number of new mixed drinks.
The concept aims to engage bartenders around the world with Naked Grouse and encourage them to experiment with the blended malt.
Henry Philip, global brand ambassador at Naked Grouse, said: “At the heart of Bar Swap, there is an ambition to propel the Naked Grouse brand across the world.
“The program was launched to encourage bartenders from the best bars in the world to share ideas, mix cultures, challenge convention and ultimately inspire more people to try Scotch whisky.”
During their visit, each of the 12 bartenders will be immersed in the culture, sights, smells, tastes and experiences of their host city as they experiment and create with Naked Grouse.