Grey Goose unveils French Riviera-themed pop-ups

Grey Goose vodka has partnered with Mumbai Duty Free and Lagardère Travel Retail on two French Riviera-themed summer campaigns.

Grey Goose will offer cocktails to visitors from an ice cream bar

The campaigns will run at Charles De Gaulle airport and Mumbai Airport from 3 July to 27 August 2018. The pop-up features images of the Mediterranean sea, market stalls and the “general joie de vivre of summer”.

Retail ambassadors will be on hand to offer Le Grand Fizz cocktails to visitors from a retro-inspired ice cream bar.

The campaign will also highlight the new limited edition French Riveria 2018 bottle design, which has been designed by Quentin Monge.

David Hughes, director Europe, Bacardi Global Travel Retail, said: “Our objective is to emphasise the French heritage of the brand and to inspire shoppers with the ease of making a great Grey Goose vodka cocktail and the added sophistication it brings to any summer drinking occasion.

“The campaign is relaxed and sophisticated, yet has tremendous power in engaging shoppers and browsers alike.”

Sandrine Verrecchia-Godin, senior category manager liquor, Lagardère Travel Retail, added: “This is a subtle and clever campaign that entices interest from our shoppers and browsers through its clever use of a moving backdrop of the perfect Riviera summer, Grey Goose branding on digital screens and cocktail sampling.

“It is driving demand for Grey Goose vodka in-store and encouraging shoppers to explore the ultra-premium side of the range with Grey Goose VX and Grey Goose Interpreted by Ducasse.”