Top spirits marketing campaigns in June 2018

3rd July, 2018 by Owen Bellwood


Irish whiskey brand Bushmills has partnered with Lowden Guitars to create an acoustic guitar made from copper and wood used in the whiskey-­making process.

The Bushmills x Lowden Black Bush Edition was made in association with Irish singer-songwriter Foy Vance.

Alongside the barrel wood, Lowden Guitars used African blackwood and alpine spruce to craft the guitar – which took more than 100 hours to design and build.

This is the first time copper from the distillery has been used to make a musical instrument. Twenty-­five guitars have been created, each retailing at £9,800 (US$13,100).

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