Distilled and Thinking Drinkers launch online video series

Carlsberg UK’s specialist spirits division, Distilled, has partnered with comedy and writing duo the Thinking Drinkers to produce a series of educational videos.

The Thinking Drinkers are Tom Sandham (left) and Ben McFarland (right)

Distilled, which was founded by Carlsberg UK earlier this year, has partnered with the comedy and drinks writing duo to create a series of informative videos that will be released over a five-month period.

The “innovative and snappy” online tutorials will cover five core spirit areas – vodka, gin, rum, Scotch whisky and American whiskey.

Katie Hewitt, spirits category manager at Distilled, said: “Our partnership with the Thinking Drinkers has helped us develop a different way of communicating information on the spirits category, which will continue to not only evolve in line with consumer trends but as they are hosted online, they are accessible at any time day or night.

“We’re looking forward to extending the conversation with bartenders – celebrating innovative and exciting serves that can be executed perfectly every time.”

The specialist wine and spirits arm of Carlsberg UK, Crown Cellars, launched Distilled in April this year as both a spirits supplier to the on-trade and as a forum for sharing knowledge and advice across the hospitality industry.

Distilled will incorporate insight from industry experts to create content, such as a series of mini-guides delivering advice on how to engage consumers.

The platform will also host a number of bartender focused events that aim to offer an in depth exploration of the industry.

Watch the latest video from Distilled and the Thinking Drinkers below.