Dewar’s launches pop-up at Changi Airport

26th July, 2018 by Nicola Carruthers

Bacardi Global Travel Retail has teamed up with the DFS Group on a new campaign for blended Scotch brand Dewar’s at Changi Airport in Singapore.

A mechanised hen takes centre stage at the Dewar’s pop-up in Changi Airport

The campaign will run for six weeks from 1 July to 11 August 2018 with a large pop-up John Dewar & Sons Fine Whisky Emporium on the T1 concourse.

The pop-up will include an interactive ‘Fortune Chicken Machine’ – a mechanised feathered hen that provides wisdom in the form of brand idioms such as ‘The only thing you can get in a hurry is trouble’ and ‘New beginnings are twice as good’.

Visitors can also sample the entire whisky range, including Aberfeldy, Royal Brackla, Aultmore and Craigellachie.

Thomas Koch, director international key accounts, Bacardi Global Travel Retail, said: “As we are engaging with new whisky consumers in Asia Pacific, we wanted to do so in a new and different way that shows them how Dewar’s dares to be different. It’s a perfect match for how they see themselves as different to more traditional whisky drinkers.

“No-one expects to see a mechanised chicken at the airport, so this visual intrigue is a strong call to action and a great opener for our retail ambassadors to engage shoppers with authentic stories from Dewar’s heritage along with the craft and ageing process of the world’s most awarded Scotch whisky.”

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