Bombay Sapphire and Rankin partner up

Creative influencers including model Erin O’Connor and interior designer Luke Edward Hall star in a series of images captured by famed photographer Rankin for Bombay Sapphire’s Stir Creativity campaign.

Model Erin O’Connor was photographed by Rankin for Bombay Sapphire’s ‘Stir Creativity’ campaign

The campaign aims to “inspire creative self-expression around the world”.

The ‘Stirred by Rankin’ portraits feature “creative talent from across the creative industries, capturing their personal stories of creative self-expression on camera”.

Rankin said: “Creativity comes in many different guises, and whatever roles we take on in life, it’s important to have a creative outlet and my portraits show how creativity is a fundamental part of all of us.

“I am excited to work collaboratively with Bombay Sapphire and this group of international artists to create something truly unique.”

The partnership was launched at the inaugural Bombay Sapphire Canvas event in London earlier this month.

The series of Canvas events will see the brand collaborate with international artists to transform spaces into living works of art, using the floors, walls and furniture of the venue as their canvas.

Canvas guests also have the opportunity to take part in the ‘Stirred by Rankin’ photo experience.

Throughout the remainder of 2018, Bombay Sapphire will work with emerging and established artists across Europe.

Luke Edward Hall is a designer of interiors and fabrics