Top 10 spirits marketing campaign in May

5th June, 2018 by Owen Bellwood

Last month in marketing: Malibu unveiled a three-day summer tournament, Espolòn Tequila teamed up with Marvel antihero Deadpool and Gordon’s Gin debuted a ‘playful’ advert for its pink variant.

Here’s our pick of top marketing campaigns in May 2018

A whole host of summer activations dominated the spirits world last month, including the return of Jägermeister’s music venue Jägerhaus and the inaugural Malibu Games.

Pink gin was all the rage with both Diageo and Pernod Ricard releasing initiatives to drive sales for the pink variants of Gordon’s and Beefeater.

Meanwhile Campari America enlisted Deadpool as “creative director for culture ‘n’ stuff” for a Epsòlon Tequila campaign.

Over the following pages, we name our top marketing campaigns launched in May 2018.

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