The top 10 best-selling Indian whisky brands

27th June, 2018 by Amy Hopkins

Indian whisky is not particularly well known outside of its domestic market, but the category sells enormous quantities every year.

Indian whisky brands shift enormous volumes every year

Many of the world’s best-selling Indian whisky brands witnessed impressive gains last year, while social and political factors took their toll on others.

Some of the biggest players started to recover from the impact demonestisation and benefited from loosened prohibition measures, at the same time as a blanket ban on alcohol sales within 500 metres of any highway dampened opportunities.

Indeed, India is a complex market for spirits – the country’s 150% import tariff on alcohol is undoubtedly a significant reason why sales of domestic whisky so outweigh foreign brands. Producers must also navigate complicated state legislation, punitive regulation, and a fraught cultural view of alcohol.

But despite the best efforts of international spirits brands to meaningfully penetrate the market, Indian whisky reins supreme – but which are the best-selling brands, and how did they perform in 2017?

Click through to the following pages to discover the largest Indian whisky brands listed in order of their nine-litre case sales.

Data is listed to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 2018.

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